Research Literature

Literature Reviews

Drs. Rina Alcalay and Robert Bell completed a review of 50 public health campaigns that have used social marketing approaches to promote nutrition and physical activity. Dr. Sarah Samuels, Amy Carroll and Lisa Craypo reviewed the approaches used by a subset of 31 of the campaigns from the Alcalay/Bell review to examine the various types of evaluations used to assess campaign impacts. Together, these published reports have generated a list of recommendations for moving this field forward. These two reviews also help to build the foundation on which the Center prioritizes its research projects:

Reviews:

Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations

Evaluating Nutrition and Physical Activity Social Marketing Campaigns: A Review of the Literature for Use in Community Campaigns

Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations

		Prepared by Rina Alcalay, PhD and Robert Bell, PhD This review examined the planning, design, implementation, and evaluation of 50 social marketing campaigns intended to promote better nutritional practices and increased physical activity. Drs. Alcalay and Bell critically summarize the practices of these community-based promotion campaigns and offer recommendations for improving future interventions. View or download this report by clicking on the image of the cover to the left. Requires Adobe Acrobat Reader. (Download it Free by clicking the Get Acro Reader Icon below)

Evaluating Nutrition and Physical Activity Social Marketing Campaigns:
A Review of the Literature for Use in Community Campaigns

Prepared by Amy Carroll, MPH, Lisa Craypo, MPH, RD, and Sarah Samuels, DrPH

This review examines the evaluations of nutrition and physical activity social marketing campaigns, and presents a synthesis of key evaluation questions, methodologies, findings, and important lessons learned. Recommendations are highlighted on ways to improve evaluation methods in order to improve program success.

View or download this report by clicking on the image of the cover to the left
Requires Adobe Acrobat Reader . (Download it Free by clicking the Get Acro Reader Icon below)

last updated 2003-08-09