2001 Lecture Series Videos

The Following Videotapes are from the year 2001 Brown Bag Lecture Series

Videos are loaned for a two-week period. Up to two videos may be loaned at one time. Click on a video title for more information on individual lectures or speakers. To request a video, contact Joyce Boulanger . If you'd like to receive e-mail announcements of these lectures, send a message to the Center

Next Scheduled Lecture Tuesday, October 5, 2004

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	"Five a Day" and "Thirty Minutes" The Norwegian Experience with Promoting Healthy Nutrition and Activity Patterns
	Anne M. Jervell, PhD
	Using Media Advocacy to Advance Public Health
	Linda Weiner
	The Spectrum of Prevention: A Tool for Strategy Development
	Leslie Mikkelsen, MPH, RD
	Working with the Entertainment Industry: Lessons Learned
	Kori Titus, MBA
	California Bone Health Campaign: Using Formative Research to design a social marketing campaign for low-income Latinas
	Cyndi Walter, Marketing Manager for California Project LEAN, Elizabeth Bell, Public Health Nutritionist for Project LEAN
	Organizing Local Communities to Promote Nutrition and Physical Activity Policy
	Harold Goldstein, DrPh
	Food on the Run: Using Policy and Promotion to Increase Adolescent Healthy Eating and Physical Activity
	Amanda Purcell, MPH
	The Intersection of Anthropology and Social Marketing: The Use of Formative Research to Design Public Health Interventions
	Susan Algert, PhD, RD
	How do you partner with food industry? What role should the food industry play in social marketing campaigns?
	Sarah Samuels, DrPH, and Roberta Klugman

Anne M. Jervell, PhD

In 1999, the Norwegian National Council on Nutrition was extended to include physical activity as a way to address the connections between nutrition, obesity, activity and health. Dr. Jervell presents examples of health promotion aimed at both consumers and decision makers, and discusses attempts to monitor behavior and evaluate campaign results.

Anne M. Jervell, PhD is a Member of the National Council on Nutrition and Physical Activity in Norway. She is currently a visiting scholar at UC Davis in the Department of Human and Community Development. She will return to her position as head of the research department at the Norwegian Agricultural Economics Research Institute in July 2001.

Linda Weiner

Media Advocacy directs public health professionals to shift the focus away from the individual's health to the health of the community by reframing the issue. This is accomplished primarily through news stories that shape public opinion and change policy as well as industrial practices. Both theory and practice will be discussed.

Linda Weiner presently serves as the Communications Director for the American Lung Association of the San Francisco Bay Area. For 13 years previous, she worked primarily as the Associate Director for Health Communications at the Stanford University Center for Research in Disease Prevention. Prior to Stanford, Linda was a producer for PBS and a social worker.

Leslie Mikkelsen, MPH, RD

The Spectrum of Prevention is a tool for developing comprehensive prevention initiatives. It has been used across the nation to address a range of issues including injury control, violence prevention, and nutrition and physical activity promotion. The Spectrum assists communities in designing systems-level interventions that effectively change behavioral norms.

Leslie Mikkelsen, MPH, RD is Director of Project Development for Prevention Institute, a national non-profit whose mission is to build critical mass and develop effective methodology for primary prevention. Previously, she worked for the Alameda County Community Food Bank and the New York City Food Bank, where she developed and directed a continuum of programs to reduce food insecurity among low income families.

Kori Titus, MBA

For over five years, the American Lung Association of Sacramento-Emigrant Trails has worked with the entertainment industry to reduce the unintentional glamorization of tobacco portrayals in film and television. Learn how their success and challenges in research, education and collaboration might impact others wanting to work with this unique industry.

Kori Titus, MBA is the Director of STARS and Thumbs Up! Thumbs Down!, programs of the American Lung Association of Sacramento-Emigrant Trails. She is responsible for implementing these $2.2 million dollar statewide programs designed to work with the entertainment industry to find solutions to the problem of tobacco use in entertainment productions. Throughout her career, she has directed award-winning marketing campaigns and has launched a variety of new products and programs. She holds two degrees from the University of California at Davis - an AB in communications and a MBA from the Graduate School of Management.

Cyndi Walter, Marketing Manager for California Project LEAN
Elizabeth Bell, Public Health Nutritionist for Project LEAN

The design of California Project LEAN's bone health campaign was based on formative research, including primary and secondary research such as literature reviews, key informant interviews, focus groups, telephone surveys and consumer intercept surveys. This summer, two high-density Latino communities will serve as pilot-test sites and two as control sites.

Cyndi Walter, Marketing Manager for California Project LEAN, oversaw the formative research and development of the social marketing plan for the California Bone Health Campaign.
Elizabeth Bell, Public Health Nutritionist for Project LEAN, oversees the implementation and evaluation of the California Bone Health Campaign in the intervention and control sites.

The California Center for Public Health Advocacy has developed a model Grassroots Campaign to educate legislators about the importance of nutrition and fitness for children and adolescents. As a result of this effort, two legislators offered to develop legislative proposals to promote nutrition and physical activity.

Harold Goldstein is the Executive Director of the California Center for Public Health Advocacy. For a number of years Harold developed health promotion programs for the Los Angeles County Health Department. He has a bachelors degree in Physiology from U.C. and a doctorate in public health from UCLA.

California Project LEAN undertook a comprehensive social marketing process to guide the implementation of an adolescent campaign. The campaign focuses on analysis of the 5 marketing P's as a mechanism to understand and influence adolescent behavior. Results show statistically significant behavior changes and support an environmental - change focus.

Amanda Purcell is the manager of Food on the Run. She specializes in implementation of the policy and advocacy components. Amanda has conducted trainings for the CDC, the University of New Hampshire, and many national conferences. Previously, she worked in the areas of school - based asthma education and adolescent HIV prevention.

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The Intersection of Anthropology and Social Marketing: The Use of Formative Research to Design Public Health Interventions

Susan Algert, PhD, RD

Dr. Algert's research project, focuses on the social, economic and environmental variables that influence healthy food choices in Mexican American women and their families. Thirty-two in-depth interviews were conducted with Mexican American women at a Sacramento County WIC program. Among some of the results Dr Algert will present is that: findings indicate that while fruit and vegetable is adequate, consumption of staple Mexican American foods (fried beans, tortillas, and rice) may be excessive and contribute to increased weight in acculturated Mexican Americans.

Dr Algert is an Assistant Professor in the Family and Consumer Sciences Department at Sacramento State. Susan has over twenty years of experience in the cross-cultural study of health behaviors and working with Mexican American families. Her PhD is in Social Science with an emphasis in Medical Anthropology.

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How do you partner with food industry? What role should the food industry play in social marketing campaigns?

Sarah Samuels, DrPH, and Roberta Klugman

This seminar highlights key findings from surveys conducted with a broad spectrum of food industry representatives. The presenters discuss the survey process, next steps, and common themes and concerns from the participants.

Sarah E. Samuels, President of Samuels & Associates, has worked on public health and health policy for government, university, and philanthropic institutions for 20 years. She has designed health promotion programs and policies; social marketing and communications strategies; and multi-site program evaluations. Her expertise spans numerous public health issues including managed care, women's health, and food and nutrition. She conceived and directed CA Project LEAN, is a founding member of the CA Nutrition Network, is on the board of CANfit and CA Food Policy Advocates, serves as an advisor to the Women's Health Collaborative, and is a member of the Center's steering committee.

Roberta Klugman has over 15 years experience with the food industry. She currently advises and develops strategic communications for the wine and food industry. She has held executive positions with Porter Novelli and Paige Poulos Communications. Roberta was the executive director at the American Institute of Wine and Food for five years. During her time there the AIWF spearheaded and expanded the program Resetting The American Table-a program that brought taste and health professionals together to create healthy guidelines for a quality diet. Roberta is a frequent panelist and moderator at industry symposia and serves on several advisory boards.

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