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2002
Lecture Series Videos
The
Following Videotapes are from the year 2002
Brown Bag Lecture Series
Videos are loaned for a two-week period. Up to two videos
may be loaned at one time. Click on a video title for more
information on individual lectures or speakers. To request
a video, contact Stephanie Frank . If you'd like to receive e-mail announcements
of these lectures, send a message to the Center
.
2002
Lecture Series Videos:
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Experiences
Disseminating a Research-based Physical Activity
Promotion Program into Diverse Community Settings:
Translating Research into Practice
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Anita
L. Stewart, Ph.D
Dr.
Stewart describes her experiences diffusing a successful
research-based program to increase physical activity
of older adults into community sites serving low-income
and minority elders. Implications for the design of
research to test the effectiveness of health promotion
programs are discussed, as well as ideas for improved
diffusion models.
Dr.
Stewart is a social psychologist whose research currently
includes promotion of healthy aging, community-based
exercise promotion for older adults, and health disparities
studies.
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Evaluating
the Effectiveness of a Salad Bar Program in
Los Angeles Unified School District
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Wendy
Slusser, MD, MS
This
presentation describes the study conducted in the
Los Angeles Unified School District in which a salad
bar was introduced as a lunch option in the United
States Department of Agriculture reimbursable lunch
program. Results indicate that the frequency and number
of grams of fruit and vegetable consumed by children
in 2nd to 5th grades who live in low- income households
increased significantly.
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Sorry - No video available of this presentation.
A
downloadable file of the presentation is available
in PDF format here
A
downloadable file on how to implement a salad bar
program in your school's lunch menu program is available
in PDF format here
Wendy Slusser, MD, MS is Assistant Clinical Professor
of Pediatrics at University of California, Los Angeles,
Director of the UCLA Breastfeeding Resource Program
and Co-director of the Community Health and Advocacy
Pediatric Residency Training Program. Dr Slusser
joined the UCLA faculty in 1995 and for the past
6 years has been involved in community, school and
family based policy and program evaluation research.
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Can
Farmers' Markets Succeed in low-income communities?
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Gail
Feenstra
Farmers'
markets have managed to flourish in low-income communities
throughout the state. Although these farmers' markets
face particular challenges, they can also take advantage
of unique opportunities. Using data from the California
farmers' market managers' and vendors' surveys, we have
identified: market characteristics, financial characteristics,
entrepreneurial opportunities and impacts on communities
for successful farmers' markets in low-income communities.
Gail Feenstra is the food systems analyst at the University
of California Sustainable Agriculture Research and Education
Program (SAREP). She coordinates SAREP's Community Development
and Public Policy program and does outreach and education
with academic and community-based groups to enhance
their capacity and leadership skills in building sustainable
community food systems. Gail has been working on a farmers'
market study for the last three years along with her
collaborators at Iowa State and Cornell University.
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HIV
Prevention in the African American Community
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Nigretta
Bradley, MPH and Staci Syas
This
presentation describes the steps in designing a social
marketing campaign using the current campaign as a case
study. The speakers give a brief overview of the campaign,
discuss evaluation methodology, project outcomes, project
barriers, lessons learned, and the utilization of a
community advisory body.
Nigretta
Bradley, MPH is a graduate of University of Alabama
at Birmingham School of Public Health. She is currently
a Health Educator with the Sacramento County Department
of Health and Human Services HIV/AIDS Education and
Prevention Program. She has worked for the County
over two years conducting a variety of health education
projects, including spearheading a Social Marketing
Campaign for African Americans and Latinos and developing
a youth advisory council for the Health Education
Unit. In addition, Nigretta has had extensive experience
with and a particular passion for working youth audiences.
Staci Syas, MPH is Human Services Program Planner
for the HIV/AIDS Education and Prevention Program
of the Sacramento County Department of Health and
Human Services. She develops and implements prevention
efforts targeting the African-American community and
other people of color, including social marketing
campaigns and outreach to churches and ministries.
A speaker at the National AIDS Update Conference and
American Public Health Association annual conference,
she also serves on the California Department of Health
Services Office of AIDS Multicultural Liaison Board.
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Farmers'
Market: A Channel for Nutrition Education
of Children
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Ofelia
Dirige, DrPH, RD
Farmers'
markets have been used by various agencies as a site
for nutrition education of children and their families.
This seminar will highlight key findings from an evaluation
study of a farmers' market nutrition program and provide
recommendations on how to increase one's effectiveness
in conducting nutrition campaigns in farmers' markets.
Dr
Dirige is Vice_President of Kalusugan Community Services
and Executive Director of the Filipino American Wellness
Center; and Lecturer, Department of Asian Studies
and Adjunct Professor, Graduate School of Public Health,
San Diego State University. She was the Project Director
of the 5 A Day power Play! Campaign in San Diego.
Jeff
Manning
GOT
MILK? started life as a tag line for a California
campaign and transformed into a part of the American
vernacular and pop culture. It also helped curb the
rapid decline in milk sales, won zillions of awards
and spawned innumerable rip-offs. Please join us as
Mr. Manning presents highlights from the past decade
of the GOT MILK? Campaign.
View the lecture: Windows Media Player Quicktime Media Player
Jeff
is the executive director of the California Milk Processor
Board, where he has been for the past 8 years. He
has over 25 years of experience with advertising agencies
and has worked on a broad range of branded and generic
foods such as: Hunt-Wesson, Pillsbury, Safeway, Eggs,
Beef, Potatoes, Raisins and of course, Milk. Mr Manning
has authored the book GOT MILK?, as well as over 50
articles related to food and beverage marketing.
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1%
milk Campaign: A community-based social marketing
approach
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Patty
Minami
This
lecture describes a social marketing approach used
by the Central Valley LEAN coalition to research,
develop, and implement a successful 1% milk campaign
in Fresno.
Patty
Minami is the nutrition social marketing program
manager at University of California Cooperative
Extension, Fresno. She manages and coordinates the
efforts of Project LEAN, California Nutrition Network,
5 a day Power Play, and Latino 5 a Day contracts
for the Central Valley Region.
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Promoting
5 a Day to school food service directors
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Amy
Myrdal
Find
out how Dole convinces elementary school teachers
to include nutrition education in their curriculum.
Since 1992 Dole Food Company has distributed free
nutrition education materials to more than 100,000
teachers working in more than 34,000 elementary
schools in the United States.
Amy
Myrdal is the Senior Manager of Dole Food Company's
5 A Day Program. Amy is a 1994 graduate of UC Davis.
After completing a dietetic internship at the University
of Minnesota, Amy completed a master's in nutrition
communication at Tufts University and went on to
pursue a career in nutrition marketing and education.
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Community
Based Social Marketing in California
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Paula
Benedict,
Karen
Black, California Project Lean
This
lecture describes how community based social marketing
(CBSM) -- a social change process, applying marketing
theories and techniques to health promotion and
disease prevention programs by blending community
organization principles, behavioral theories and
marketing concepts -- is being utilized in California.
Using California Project LEAN's regional infrastructure,
10 CBSM plans were developed and implemented in
an effort to increase the consumption of fruits
and vegetables or low-fat milk among low-income
Californians.
Paula
Benedict is a Public Health Nutrition Consultant
with California Project LEAN in Sacramento. She
oversees the social marketing activities and other
workplan activities of six Project LEAN regions
in California.
Karen
Black is an Evaluation Specialist with California
Project LEAN in Sacramento where she provides
technical assistance related to evaluation of
regional CBSM projects and oversees evaluation
related to the California Bone Health Campaign.
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