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2004
Lecture Series Videos
The
Following Videotapes are from the year 2004 Brown
Bag Lecture Series
Videos are loaned for a two-week period. Up to two videos
may be loaned at one time. Click on a video title for more
information on individual lectures or speakers. To request
a video, contact Stephanie Frank . If you'd
like to receive e-mail announcements of these lectures,
send a message to the Center
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Food
irradiation, sharing facts on this life-saving
technology
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Christine
Bruhn, PhD
Dr
Bruhn shares her research findings on consumer attitudes
and food irridation.
Dr Bruhn is the Director, of the Center for Consumer
Research at University of California, Davis. She has
training in food science and consumer economics and
holds a PhD in Consumer Behavior from the University
of California. She taught food science and consumer
courses at the University of California and California
State University before joining Cooperative Extension
in 1986. Christine Bruhn has authored over one hundred
professional papers on consumer attitudes toward food.
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Toward
an Integral Social Change Methodology: Linking
Marketing and Community Mobilization Principles
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Larry
Bye
Larry
Bye is the Senior Research Director/Vice President
of the Field Research Corporation. He also heads the
Field's Social Marketing/Health Promotion Practice
Group. Larry has specialized in the design and evaluation
of social marketing and health promotion campaigns
in a number of fields including: HIV/AIDS prevention,
cancer early detection, teen pregnancy prevention,
tobacco control, healthy eating and physical promotion,
and maternal and child health.
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Using
Qualitative Research in Social Marketing Balancing
Theoretical and Practical Considerations for
Actionable Results
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Harriet
Mayeri
Harriet
Mayeri's talk covers the factors to consider in choosing
the appropriate qualitative research methodology to
address the objectives and situational needs of social
marketing projects. The talk will also address and
offer solutions for the practical issues confronted
in applying qualitative research in social marketing
settings, including specific examples of how money
can be saved without compromising the validity of
the research. Harriet explains and illustrates qualitative
interviewing techniques that are appropriate to the
marketing research setting and also focuses on how
to choose an interviewer, how to listen to respondents
in qualitative interviews and how to analyze and interpret
qualitative research data. Points are illustrated
with examples from social marketing research studies
relating to health and civic literacy issues.
View the lecture: Windows Media Player Quicktime Media Player
Harriet
Mayeri is a founding partner of Mayeri Research, which
has been in operation over 30 years, offering a full
range of qualitative and quantitative research capabilities.
Harriet has worked with a variety of non-profit and
government agencies, as well as all types of private
sector companies. Her work has covered the full spectrum
of qualitative research applications including development
and evaluation of communicating/advertising strategy,
positioning and executions, consumer perceptions,
attitudes and behavior in relation to products, services
and health and much more.
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Packaging
and Promoting Your Social Marketing Research
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Christy
Black
This
presentation is focused on packaging research for distribution
to the news media and stakeholders. Christi Black discusses
elements of public relations and social marketing as it
relates to research/information-gathering methods, organization
of the research, development of key messages, highlighting
key findings, and design of a media outreach plan.
Christi
Black is a Managing Director in the Sacramento office
of Ogilvy Public Relations Worldwide. A founding partner
of Deen+Black Public Relations - acquired by Ogilvy PR
in 2001 - Christi is recognized as one of California's
leading experts in strategic public affairs and social
marketing. With a California College teaching credential
in Allied Health, Christi parlayed her experience in community
health promotion into developing the firm's outstanding
reputation in social marketing, particularly related to
health and safety issues. Her expertise includes conducting
multi-cultural communications programs designed to reach
the state's ethnically diverse population. Christi is
one of the country's leading experts in using public relations
strategies to help effect personal behavior change for
social benefit. Prior to forming Deen+Black, Christi served
as the California Special Projects Director for the National
Health Screening Council, Inc
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County
and Regional Analysis of Health Behaviors using
the California Health Interview Survey (CHIS)
2001
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Marian
Negoita
CHIS
is a telephone survey, conducted every two years, of
adults, adolescents, and children from all parts of
the state. CHIS 2001 - the first survey - collected
information from more than 55,000 households. The survey
provides: Statewide information on the overall population
including many racial and ethnic groups and Local-level
information on most counties for health planning and
important comparison purposes.
In
collaboration with California Department of Health Services
staff data was analyzed on nutrition and physical activity
variables. This presentation will give a brief overview
of the CHIS methodology and present more detailed findings
on a fruit and vegetable consumption, overweight and
obesity status, and physical activity behaviors.
Marian
Negoita, MA is a doctoral student in the Sociology department
at UC Davis.
The Bicycle Path to Immigrant Communities: Walk a Mile in Their Shoes and You'll Discover They Dream of an SUV! |
Norman Ishimoto
Norman will discuss attitudes and values about physical activity (walking and biking) in certain ethnic communities.
Norman Ishimoto is President of Kiyomura-Ishimoto Associates, a California Research firm, which conducts market research and public relations services. From his birthplace in Washington, DC, to Asia, Norm has been active in ethnic communities and exploring cross-cultural issues.
Marketing and Evaluation of the Farm-to-School Program |
Gail Feenstra & Jeri Ohmart
(No video available, but do have copies of presentation)
Farm-to-School programs have proliferated, especially in California the last few years. Although barriers exist, successful programs are creating multi-pronged approaches to marketing their projects to students, teachers, parents, administrators and the community. The Yolo County Farm-to-School program showcases many of these successful marketing strategies. Learn more about successful marketing strategies as well as evaluation results of the first four years of the program.
Gail Feenstra, Food Systems Analyst, UC Sustainable Agriculture Research & Education Program, and Jeri Ohmart, Food Systems Program Assistant, UC Sustainable Agriculture Research & Education Program, have been the evaluators of the Yolo-County Farm-to-School program for the last four years, as well as members of the Davis Farm-to-School Steering Committee since its inception.
Can Social Marketing Increase Enrollment in the Food Stamp Program? |
Diana Cassady, DrPH
In California only 50% of eligible families participate in the Food Stamp Program. Previous research shows that a variety of barriers prevent low-income, working families from enrolling, including a lack of awareness about the program. Social marketing strategies were used to develop an outreach program targeting working families and using grocery stores as the outreach location. This talk will highlight findings from the project, including audience research, outreach strategies, proportion of approved applications, and customer satisfaction with the application process.
Dr. Cassady is an assistant professor at UC Davis Department of Public Health Sciences and Director of the Center for Advanced Studies in Nutrition and Social Marketing. One of her research interests is food access and food security.
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