Publications

The following publications are available here for online viewing, downloading for printing, or direct order from the center. The online publications as well as the form for ordering printed copies are in PDF format and require the Acrobat Reader plugin to be viewed or printed. The reader is free, available for Mac and Windows platforms, and may be downloaded from Adobe. Also available are a number of videos that may be borrowed from our Video Lending Libraray
Publications Currently Available:
Using Social marketing to Promote the Food Stamp Program   Diana Cassady, DrPH, Jennifer Culp, MPH, RD
Using Social marketing to Promote a Universal Free Breakfast Program   Diana Cassady, DrPH, Rainbow Vogt , PhD, and Jennifer Culp, MPH, RD
Farm Bill Policy Recommendations to Improve the Health of School-Age Children   Rainbow Vogt , PhD, Diana Cassady, DrPH, and Lucia Kaiser, PhD, RD
Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations   Rina Alcalay, PhD and Robert Bell, PhD
Evaluating Nutrition and Physical Activity Social Marketing Campaigns: A Review of the Literature for Use in Community Campaigns   Amy Carroll, MPH, Lisa Craypo, MPH, RD, and Sarah Samuels, DrPH
Introduction to Social Marketing Handouts   Nutrition Center Staff     A comparison of two telephone methods for obtaining fruit and vegetable consumption among 12 to 17 year olds in California   Holly Hoegh, PhD, and Sarah Samuels, DrPH     Pilot Study of the EatFit Intervention to Determine Sample Size and Protocol for a Randomized Controlled Trial   Mical Kay Shilts , PhD Candidate, MS, Marilyn Townsend, PhD, RD, and Marcel Horowitz, MS     Supermarket Shuttle Programs: A Feasibility Study for Supermarkets Located in Low-Income, Transit Dependent, Urban Neighborhoods in California   Vidhya Mohan, MBA, and Diana Cassady, DrPH     Portrayals of Nutritional Practices and Exercise Behavior in Popular American Films, 1991-2000   Robert A. Bell, Ph.D., Charles R. Berger, Ph.D., Department of Communication, University of California, Davis Marilyn Townsend, Ph.D.Department of Nutrition, University of California, Davis     Guidelines for Working with the Food Industry: Practical Tools     Candice Blackmoore, MBA Lisa Craypo, MPH. RD Sarah Samuels, DrPH Roberta Klugman Jennifer Culp, MPH. RD
Guidelines for Conducting Food Stamp Outreach and Nutrition Education in Grocery Stores   Jennifer Culp, MPH, RD and Diana Cassady, DrPH
Using Social marketing to Promote the Food Stamp Program
Diana Cassady, DrPH, Jennifer Culp, MPH, RD This project tested the feasibility of conducting food stamp promotion and nutrition education in grocery stores using a social marketing approach.. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Order Printed Version from the Center   Using Social marketing to Promote a Universal Free Breakfast Program
Diana Cassady, DrPH, Rainbow Vogt, PhD, and Jennifer Culp, MPH, RD The purpose of this study was to test low-cost social marketing methods to improve participation in the federally funded school breakfast program.. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Order Printed Version from the Center   Farm Bill Policy Recommendations to Improve the Health of School-Age Children
Rainbow Vogt, PhD, Diana Cassady, DrPH, and Lucia Kaiser, PhD, RD This  qualitative study examines barriers  to improving food quality in the federal meal program, and  provides 2007 Farm Bill policy recommendations that will both improve school meals and positively impact  farms. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Order Printed Version from the Center   Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations
Rina Alcalay, PhD and Robert Bell, PhD Examines the planning, design, implementation, and evaluation of 50 social marketing campaigns intended to promote better nutritional practices and increased physical activity. Drs. Alcalay and Bell critically summarize the practices of these community-based promotion campaigns and offer recommendations for improving future interventions. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Order Printed Version from the Center
Evaluating Nutrition and Physical Activity Social Marketing Campaigns: A Review of the Literature for Use in Community Campaigns
Prepared by Amy Carroll, MPH, Lisa Craypo, MPH, RD, and Sarah Samuels, DrPH Examines the evaluations of nutrition and physical activity social marketing campaigns, and presents a synthesis of key evaluation questions, methodologies, findings, and important lessons learned. Recommendations are highlighted on ways to improve evaluation methods in order to improve program success. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Order Printed Version from the Center
Annotated Bibliography of Data Sources to Assist in Formative Research on Diet and Physical Activity
		Prepared by Sallie Yoshida MPH, RD Annotated Bibliography of Data Sources to Assist in Formative Research on Diet and Physical Activity View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Order Printed Version from the Center
Introduction to Social Marketing Handouts
		A Series of Handouts compiled by the Center defining the process of Social Marketing. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Order Printed Version from the Center
A comparison of two telephone methods for obtaining fruit and vegetable consumption among 12 to 17 year olds in California.
		Prepared by Holly Hoegh, PhD, and Sarah Samuels, DrPH First in a series of Research Briefs focusing on Cancer Prevention. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Printed Version Not Available
Pilot Study of the EatFit Intervention to Determine Sample Size and Protocol for a Randomized Controlled Trial
		Prepared by Mical Kay Shilts, PhD Candidate, MS, Marilyn Townsend, PhD, RD, and Marcel Horowitz, MS Second in a series of Research Briefs focusing on Cancer Prevention. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Printed Version Not Available
Supermarket Shuttle Programs: A Feasibility Study for Supermarkets Located in Low-Income, Transit Dependent, Urban Neighborhoods in California
		Vidhya Mohan, MBA. and Diana Cassady, DrPH This study reports break-even analysis results for a model supermarket-sponsored shuttle program in five California cities, and identifies common demographic characteristics where these shuttles may be self-supporting or earn a profit. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Order Printed Version from the Center
PORTRAYALS OF NUTRITIONAL PRACTICES AND EXERCISE BEHAVIOR IN POPULAR AMERICAN FILMS, 1991-2000
		Robert A. Bell, Ph.D., Charles R. Berger, Ph.D., Department of Communication, University of California, Davis Marilyn Townsend, Ph.D. Department of Nutrition, University of California, Davis This pilot study describes the manner in which food, alcohol, and exercise/sport are depicted in popular films. It does so to determine if nutrition and fitness related images in movies are unhealthy and thus pose a theoretical threat to the health of viewers. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Printed version Not Available.
Guidelines for Working with the Food Industry: Practical Tools   Candice Blackmoore, MBA Lisa Craypo, MPH. RD Sarah Samuels, DrPH Roberta Klugman Jennifer Culp, MPH. RD Are you a public health professional thinking about working with food industry? The Food Industry Partnership Guidelines are a practical tool (developed by public health professionals who have a wealth of experience working with food industry) to help you assess, identify, and develop a successful collaboration with firms in the food industry. The guidelines include a brief overview of the different food industry sectors, worksheets for researching potential partners and assessment of your organization's needs, and more. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Printed version Not Available.   Guidelines for Conducting Food Stamp Outreach and Nutrition Education in Grocery Stores   Jennifer Culp, MPH, RD and Diana Cassady, DrPH This guide was developed to assist public health practitioners combine food stamp outreach with nutrition education in grocery stores. The guide, divided into two sections, reviews grocery store selection, logistics of conducting outreach, and evaluation in the first section. The second section contains tips, recipes, and a sample script for food demonstrations. View or download this report by clicking on the image of the cover to the left (Requires Adobe Acrobat Reader). Printed version Not Available.