Social Marketing

Social Marketing

The Division of Nutrition, Physical Activity, and Obesity at CDC has a new online training course titled: Social Marketing for Nutrition and Physical Activity. This course is designed to be used by practitioners in the field. Continuing education credits (CHES and CEU's) are available for those who register, complete the course, and fill out an evaluation through the CDC/ATSDR Training and Continuing Education Online system - (http://www2a.cdc.gov/tceonline)

Social Marketing for Nutition and Physical Activity - Online Course

The following definitions are excerpted from Drs. Rina Alcalay and Robert Bell's publication, "Promoting Nutrition and Physical Activity through Social Marketing: Current Practices and Recommendations" which define social marketing, distinguish social marketing from product marketing, describes the 5 P's, and the application of marketing concepts.

		Social Marketing Defined

		Social Marketing vs Product Marketing

		Marketing Concepts - The "5 P's"

		Marketing Concepts - Expanded
References: Andreasen, A.R. (1995). Marketing social change: changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass. Kotler, P. (1975). Marketing for nonprofit organizations. Englewood Cliffs, NJ: Prentice-Hall. Lefebvre, C., & Flora, J. (1988). Social marketing and public health intervention. Health Education Quarterly, 15, 299-315.Walsh, D.C., Rudd, R.E., Moeykens, B.A., & Moloney, T.W. (1993). Social marketing for public health. Health Affairs, 12, 104-119. Excerpted from Alcalay, R. and Bell, RA. Promoting Nutrition and Physical Activity through Social Marketing: Current Practices and Recommendations. Center for Advanced Studies in Nutrition and Social Marketing, University of California, Davis, CA, 2000.