Harriet Mayeri's talk covers the factors to consider in choosing the appropriate qualitative research methodology to address the objectives and situational needs of social marketing projects.

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Working with ten California communities, the University of South Florida, and the California School Boards Association, California Project LEAN conducted formative research to develop a social marketing plan to motivate policymakers to examine and enact local school district policies that support healthy eating. Highlights of the research and innovative strategies will be shared..

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GOT MILK? started life as a tag line for a California campaign and transformed into a part of the American vernacular and pop culture. It also helped curb the rapid decline in milk sales, won zillions of awards and spawned innumerable rip-offs.

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This  qualitative study examines barriers  to improving food quality in the federal meal program, and  provides 2007 Farm Bill policy recommendations that will both improve school meals and positively impact  farms.

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The purpose of this study was to test low-cost social marketing methods to improve participation in the federally funded school breakfast program.

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This project tested the feasibility of conducting food stamp promotion and nutrition education in grocery stores using a social marketing approach.

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This guide was developed to assist public health practitioners combine food stamp outreach with nutrition education in grocery stores. The guide, divided into two sections, reviews grocery store selection, logistics of conducting outreach, and evaluation in the first section. The second section contains tips, recipes, and a sample script for food demonstration.

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PORTRAYALS OF NUTRITIONAL PRACTICES AND EXERCISE BEHAVIOR IN POPULAR AMERICAN FILMS, 1991-2000

This pilot study describes the manner in which food, alcohol, and exercise/sport are depicted in popular films. It does so to determine if nutrition and fitness related images in movies are unhealthy and thus pose a theoretical threat to the health of viewers.

Robert A. Bell, Ph.D., Charles R. Berger, Ph.D.,
Department of Communication, University of California, Davis
Marilyn Townsend, Ph.D.
Department of Nutrition, University of California, Davis

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Supermarket Shuttle Programs: A Feasibility Study for Supermarkets Located in Low-Income, Transit Dependent, Urban Neighborhoods in California

This study reports break-even analysis results for a model supermarket-sponsored shuttle program in five California cities, and identifies common demographic characteristics where these shuttles may be self-supporting or earn a profit.

Vidhya Mohan, MBA
Diana Cassady, Dr, PH

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